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Arizona
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Jobing Description
JOB SUMMARY
Sets public relations and community relations/development strategies to benefit stakeholders served by the Regional Behavioral Health Authority (RBHA) of Maricopa County, AZ. Leads community development strategy, including identification of emerging trends and population-specific programmatic and community needs and design/implementation of social marketing campaigns and other efforts to address such needs. Ensures consistent and collaborative multi-audience outreach through proactive and reactive public relations and communications tactics including media relations, advertising, community events, collateral development, and online media. Develops and maintains mechanisms to garner customer, stakeholder and community feedback to identify key issues and inform/refine overall outreach strategy. Institutes and maintains timely, ongoing two-way communications with ADHS and other government entities. Functions as senior liaison to media, government officials/entities and community leaders and as a conduit of information from the community to Magellan. ESSENTIAL FUNCTIONS * Develop and execute public relations/communications and community relations strategies and tactics targeted to key stakeholders. * Identify emerging trends and population-specific programmatic and community needs via collaboration with city/regional task forces, advocacy organizations, community leaders, and others; design and implement social marketing campaigns * Interface with government officials/entities on stakeholder matters; planning/implementation of regular briefings/meetings * Serve as conduit of information/issues from community to Magellan Maricopa organization and, as needed, Magellan corporate * Manage staff performance against established goals and objectives. Coach, motivate and facilitate professional development. * Establish and monitor work within a departmental budget. NON-ESSENTIAL FUNCTIONS Requires the ability to: o Forecast communication needs and effectively propose creative ideas to RBHA o program management, ADHS and key stakeholders. o Promote satisfaction among behavioral health recipients, ADHS, family members,providers, other stakeholders, and the community. o Work under deadlines in a fast-paced, dynamic and matrix environment and effectively assign priorities while ensuring a quality job. o Collaborate effectively with key internal and external stakeholders to solicit and incorporate feedback as appropriate. o Develop and refine outreach strategies to underserved communities. Skills / Requirements
MINIMUM REQUIREMENTS
Education: BA/BS Field(s) of study: Public Relations, English, Journalism, or Communications. Experience: 8yrs. Industry: Health care, human services, public sector behavioral management or program development Job-specific: Experience in public relations, communications, community relations or advertising; experience developing and implementing strategic communications plans and community development programs; experience establishing and maintaining successful relationships with stakeholders and media; experience establishing and maintaining vendor relationships. Knowledge, Skills, Abilities: Other: Demands someone who has strong strategic thinking, organizational, analytical, and problem-solving skills, as well as superior writing, editing, and public speaking capabilities. Candidate should also possess project, resource and staff management skills, in addition to strong interpersonal skills, creativity, diplomacy, mature judgment and discretion. Successful candidates will understand the public sector behavioral health system. Computer Skills: Advanced knowledge of the Microsoft Office suite (Word, PowerPoint and Excel) and portable document format (PDF) applications. Web-based communication skills are required. PREFERRED QUALIFICATIONS Education: MA/MS, MBA, APR Experience: Familiarity with the Maricopa RBHA program is desirable. This job posting is no longer available on Jobing.com.
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