Blog Post: Jobing.com and bluemedia Celebrate Honors

No matter where you live or work in the Valley, chances are you have seen one of the colorful vehicles bearing the Jobing.com logo, graphics, and photos. With more than 175 vehicles to-date, the fleet of “Jobing mobiles” is part of a special brand awareness campaign for the Phoenix-based online employment community. bluemedia, a Tempe-based, industry-leading environmental and vehicle graphic company is Jobing.com’s exclusive partner for the branded vehicle program; the Jobing.com vehicle program has been recognized with the Spectrum Award for Creative Outdoor Advertising. The award, created by the Phoenix chapter of the American Marketing Association, was presented to bluemedia last week at the organization’s annual awards dinner, known as the Spectrum Awards. Recipients for this and a number of other award categories were selected by a panel of marketing experts from various industries in the Valley. 

What started as a grass-roots branding effort has become a popular employee benefit at Jobing.com. Participating employee vehicles are wrapped in a plastic coating with the eye-catching designs and Jobing.com picks up the cost. The company also provides a monthly car allowance and covers 100% of fuel expenses for employees who drive branded vehicles. “Wherever Jobing.com employees go, so do our moving billboards, creating thousands of impressions every day,” said Brian Eastwood, Jobing.com vice president of advertising and communications. “It was our vision to create uniquely branded vehicles that would have a strong positive impact; partnering with bluemedia, certainly made that happen.”