Monday, July 27th - Phoenix CEO-CFO Group Luncheon

Visit www.PhoenixCEOCFO.com for RSVP Details.

RSVP Required.

"Beyond "Spray-and-Pray" Marketing: Driving New Revenue with Automated Customer Profiling and Direct Marketing Platforms"

About the Presentation:

Budgets are being cut, advertising is limited, economic pressure is forcing everyone to market smarter. "Spray and pray" mailers aren't delivering the results small-to-medium-sized busineses (SMBs) need. Effective small business marketing today requires both personalization, and automation. Addressing these overall marketing trends, Chris Lynde, CEO, AmazingMail.com, Inc. will explain the vision for the AmazingCampaigns marketing platform, with an in-depth look at AmazingProspects customer profiling software. Utilizing automated analytics that uncovers hidden insights about your current customers, AmazingProspects delivers a ranked list of "look-a-like" prospects that are "clones" - having the same or similar characteristics of your best customers (or donors). As a result, these cloned prospects have a high likelihood of becoming new customers. More important, AmazingProspects, through automation, can provide scored and modeled prospects in a timely, cost-effective manner that any small business can afford

Topic: Beyond "Spray-and-Pray" Marketing: Driving New Revenue with Automated Customer Profiling and Direct Marketing Platforms

Speaker: Christopher Lynde, CEO, AmazingMail.com