Blog Post: What is a Certified Tourism Ambassador?

The Need for the Certified Tourism Ambassador™

Tourism is big business. Visitors spend money attending to business, touring attractions, or learning about the history of the area. This infusion of “new money” into the local economy often holds local tax increases at bay and gives the city extra money to enhance its infrastructure—making the destination more appealing over time.  As a result, destinations spend lots of money courting convention and leisure travelers.

But in reality, no amount of money will make up for the visitor having a bad experience, which negatively impacts the destination's brand and overall image.

 Until the inception of this certification program, there was no consistent way to ensure that front-line employees and volunteers understood their role in increasing tourism by Enhancing the Visitor Experience™.

To learn more information about enrolling in the CTA Program visit www.ctanetwork.com.