Here is something I wrote for Real Estate company offices about sales training but it applies just as easily to any office that does sales or does customer care operations or any kind of customer facing activities.

Bill Austin

Sales Training

Sales Training

Whether your office is in a funk because of the state of the Real Estate market or is humming along at a tremendous clip and selling hundreds of properties per month, now might be the time to brush up on your sales training and customer care skills.

The Perception of a Difference sales training method can inspire your team to grow sales to record levels and beyond. The sales training program is based on the principal of first impressions and seeks to cultivate an atmosphere wherein each contact with a customer becomes an opportunity to solidify the relationships that will lead to more sales, more referrals and happier customers.

Perception of a Difference Sales Training is available in book form, as a newsletter, in small group (no more than ten) seminar settings and as a full featured consulting engagement where the Sales Training Team interviews each member of your company and develops specialized plans and training to address the specific issues and needs of your company, your employees and your customers.

The WZA & Associates Perception of a Difference Sales Training Team has been retained in a major consulting role for 103 companies that were in various stages of decline. Six of those companies failed but the WZA team was able to turn around 97 of those companies and make them successful.

I have recently been attending the new series of workshops presented by this team and the feedback has been quite positive.

If you have an interest in turning your company around or in improving the current excellent performance, more information can be found below.

Thank you,

Bill Austin

The Perception of a Difference

Wes Zimmerman . Wes Zimmerman

Sales Training Programs - Upcoming Book Signings

Sales Seminars - Business Conferences

Consulting - Public Speaking Engagements

Wes Zimmerman is the foremost proponent of the "perception of a difference" which he defines as the desirable difference that we perceive when we have contact with a person or a business. This perceived difference makes it a pleasure to buy from a sales person, patronize a business, work with a person and learn from a teacher. He has observed and proven that every person and business organization creates a unique perception of a difference.

Wes believes success is in the "perception of a difference". Using this philosophy, he has produced outstanding results with client teams in large, medium and start-up companies. Participants at "perception of a difference" sessions report significantly increased sales and profits and improved teamwork within their organizations. If you want a motivated organization, loyal customers, greater profits and growth, his presentations are a MUST.

The Perception of a Difference Program in Your Company
The goal of this sales training program is to shape your company into a selling and servicing team that provides lifetime customers with first quality products, systems, service and advice. The philosophy of The Perception Of A Difference Program stands on three conceptual legs. When all three are maintained so they are equally strong, the company cannot be easily tipped over.

The Perception Of A Difference Workshop
The success of every business or company also depends on unique characteristics that customers see in it. These characteristics cause it to be desirably different from competitors. Wouldn't it be nice to know what creates the difference? The Perception Of A Difference Workshop does this.

The Successful Director of Sales
Customized for Sales Directors, Sales Managers, Sales V.P.’s and/or those who are being considered for this position and the person they report to or will report to in that position. This practical sales training and sales management course is designed to ensure success and protects your investment.

Contact us about comprehensive sales training programs focusing on the power in buying, marketing, selling, and customer care.

Get information on upcoming book signings or schedule a book signing or book author interview.

Attend sales seminars to improve your organization's bottom line.

Wes Zimmerman is available for public speaking engagements at business conferences and private groups as well as for consulting engagements.

By Email:
Wes Zimmerman

By Phone:
480.998.0246

By Mail:
Wes Zimmerman
c/o AZhttp
6302 E. Paradise Lane
Scottsdale, AZ 85254

Click the Add to Cart button below to purchase the Perception of a Difference Book through Pay Pal at $31.50.

Shipping and handling will be added at checkout at the rate of $4.95 for first book and $2.75 for each additional book.

ISBN 0-9760307-0-5 - Hard Cover, 305 Pages

Buy the Perception of a Difference Book:

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