Job: Communications Specialist

As a Communications Specialist for this award-winning growing, prestigious Glendale-based communications, advertising and public relations agency, you will play a pivotal role in strategic planning and implementation of client campaigns. Our results-oriented approach is to properly position Marketing with a Flair and our clients for maximum growth, profit and visibility through the appropriate marketing, advertising, online resources and social media arenas. Your passion for writing internal and external communications and interactive technology communications will make you a highly valued member of our team.

This position reports to the Project Manager and must possess excellent writing skills, strong editorial skills, strong publicity skills and a working knowledge of AP Style with close attention to detail. This position will actively participate independently and as a contributing team member to produce quality, audience-appropriate copy. Marketing with a Flair possesses a culture that rewards efficiency, strategic thinking and a sense of humor.

Your primary responsibilities include creating and implementing programs that effectively drive awareness and demand for Marketing with a Flair and our clients through marketing, advertising and online efforts. The Communications Specialist builds on and expands the high standards of Marketing with a Flair's brands by overseeing the development of marketing initiatives, such as, integrated demand generation campaigns, search engine marketing programs including the development of a variety of marketing collateral, public relations, and written communications pieces for press and online. You will be expected to write client communications, press releases, brochures, various project reports, advertising copy, Web site, social media and newsletter articles.

Our ideal candidate will possess:

A minimum of five years of marketing, advertising, or public relations experience

Two years of interactive marketing experience, agency experience a plus

Strong knowledge of general and interactive marketing and advertising principles

A Bachelor's Degree in communications, journalism, public relations or related field

Excellent copy writing and editing skills

Intellectual curiosity plus exceptional communication and interpersonal skills

Strategic thinking skills, creative ideas and ability to initiate

Capability to multi-task in a fast paced environment

Motivation to self-self start, integrity, accountability and strong work ethic

Detail oriented characteristic and multi-tasking ability self-starters who is comfortable as a multi-tasker

Experience writing for a variety of publications

Responsibilities:

Expand and enhance the overall presence and effectiveness of our Web site and online content and marketing including and not limited to Web site, blogs, and social media sites

Manage updates, revisions, edits, extensions and design

Draft content for client communications, press releases, brochures, various project reports, advertising copy, Web site and newsletter articles etc.

Explore new technologies and innovative ideas for capturing existing social network marketing opportunities, search engine optimization and blogger outreach

Work with multidisciplinary teams, internal resources and external vendors to create dynamic Web site content and demand creation campaigns including e-mail marketing, social media, blogs, search engine optimization and pay-per-click programs for Marketing with a Flair and our clients

Develop program/campaign metrics and make recommendations for ongoing improvement/optimization

Identify strategic relationships with other sites in order to drive traffic, interactivity, extend mission reach, and create revenue opportunities

Interact regularly with the clients

Drive marketing and communications projects from inception to completion

Generate promotional, marketing materials and newsletters content making sure copy adheres to editorial guidelines

Research, draft, and distribute press releases in Associated Press (AP) style

Monitor and review coverage reports

Write copy for Web site Manage and create content across multiple media channels

Conduct research using online and primary resources, and take complex information and convey it in an informative way to a lay audience for online applications

Develop and implement effective interactive marketing and publicity solutions with measurement programs

Understand interactive analytic tools such as web trends or Google analytics

Skills:

Computer literate - Microsoft office products

BurrellesLuce or Cision software knowledge preferred

AP style knowledge preferred